From the Book - First edition.
Prescriptions for a world turned upside down
Facing up to the need for revolution
Creating total customer responsiveness
Specialize/create niches/differentiate
Pursuing fast-paced innovation
Achieving flexibility by empowering people
Involve everyone in everything
Learning to love change: a new view of leadership at all levels
Building systems for a world turned upside down
From the Book - First Harper Perennial edition.
Prescriptions for a World Turned Upside Down
Facing Up to the Need for Revolution
Using the Prescriptions: The Essentials of Proactive Management
Creating Total Customer Responsiveness
Specialize/Create Niches/Differentiate
Provide Top Quality, as Perceived by the Customer
Provide Superior Service/Emphasize the Intangibles
Achieve Extraordinary Responsiveness
Become Obsessed with Listening
Turn Manufacturing into a Marketing Weapon
Make Sales and Service Forces into Heroes
Launch a Customer Revolution
Pursuing Fast-Paced Innovation
Invest in Applications-Oriented Small Starts
Pursue Team Product/Service Development
Encourage Pilots of Everything
Practice "Creative Swiping"
Make Word-of-Mouth Marketing Systematic
Support Committed Champions
"Model" Innovation/Practice Purposeful Impatience
Set Quantitative Innovation Goals
Create a Corporate Capacity for Innovation
Achieving Flexibility by Empowering People
Involve Everyone in Everything
Listen/Celebrate/Recognize
Spend Time Lavishly on Recruiting
Provide Incentive Pay for Everyone
Provide an Employment Guarantee
Simplify/Reduce Structure
Reconceive the Middle Manager's Role
Eliminate Bureaucratic Rules and Humiliating Conditions
Learning to Love Change: A New View of Leadership at All Levels
Develop an Inspiring Vision
Practice Visible Management
Pay Attention! (More Listening)
Pursue "Horizontal" Management by Bashing Bureaucracy
Evaluate Everyone on His or Her Love of Change
Create a Sense of Urgency
Building Systems for a World Turned Upside Down
Revamp the Chief Control Tools
Decentralize Information, Authority, and Strategic Planning