Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers
(Book)

Book Cover
Average Rating
Author
Fromm, Jeff,
Contributors
Read, Angie, author.
Published
New York : AMACOM, American Management Association, [2018].
Physical Desc
xxi, 202 pages : illustrations ; 24 cm
Status
On Shelf
Community College of Aurora - CentreTech - BOOKS
HF 5415.332 .Y66 F758 2018
1 available
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LocationCall NumberStatus
Community College of Aurora - CentreTech - BOOKSHF 5415.332 .Y66 F758 2018On Shelf

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Subjects

LC Subjects
Consumer behavior.
Target marketing.
Young adult consumers -- Attitudes.

More Details

Published
New York : AMACOM, American Management Association, [2018].
Format
Book
Language
English

Notes

Bibliography
Includes bibliographical references and index.

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Citations

APA Citation, 7th Edition (style guide)

Fromm, J., & Read, A. (2018). Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers . AMACOM, American Management Association.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Fromm, Jeff and Angie, Read. 2018. Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers. AMACOM, American Management Association.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Fromm, Jeff and Angie, Read. Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers AMACOM, American Management Association, 2018.

MLA Citation, 9th Edition (style guide)

Fromm, Jeff,, and Angie Read. Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers AMACOM, American Management Association, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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