From SoulCycle to Scientology, we're all obsessed with cults. Linguist Amanda Montell examines the language cults use to draw us in. The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me?...

Draws on groundbreaking research in computational linguistics to explain what language choices reveal about feelings, self-concept, and social intelligence, in a lighthearted treatise that also explores the language personalities of famous individuals.

A brash, enlightening, and wildly entertaining feminist look at gendered language and the way it shapes us.

Throughout history, thinkers within every part of society have been crippled by an ingrained bias toward their own views and the views of their preferred social groups. As these dangerous egocentric and sociocentric tendencies continue to pose the greatest threat to the advancement of rational societies, Liberating the Mind reveals a way forward. Dissecting the core of how humans naturally learn, think, and choose to act, internationally recognized...

Written sometime in the 4th Century BC, Aristotle's "Rhetoric" is the definitive treatise on the art of persuasive public speaking. The art of oratorical persuasion was an essential skill for the successful politician during the days of ancient Greece and Aristotle's "Rhetoric" is considered one of the greatest works from antiquity on the subject. Like many of the surviving works attributable to Aristotle, "Rhetoric" was not intended for public dissemination,...