As World War I raged across the globe, hundreds of young women toiled away at the radium-dial factories, where they painted clock faces with a mysterious new substance called radium. Assured by their bosses that the luminous material was safe, the women themselves shone brightly in the dark, covered from head to toe with the glowing dust. With such a coveted job, these "shining girls" were considered the luckiest alive--until they began to fall mysteriously...

You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great...