Catalog Search Results
Author
Publisher
NTC Business Books
Pub. Date
c2000
Language
English
Description
"Written for professionals at multinational organizations who are struggling with how to integrate their communication strategies both internally and across borders, Communicating Globally provides readers with the knowledge and skills they need in the emergent subject of integrated global marketing communication (IGMC)." "How can a company effectively communicate its message to customers and prospects all over the world or ensure that its branding...