"Some of the world's most well-known video game characters were created by Nintendo! In this engaging title, readers are introduced to the iconic gaming brand through crisp photos and fact-filled text. They will explore the brand from its early days to the present, including famous games, favorite consoles, charitable giving, fan engagement, and more. Features locate the company headquarters, profile an important person within the brand, highlight...

Documents the rise of the video-game icon, offering insight into its creation, the Hollywood and courtroom dramas triggered by the character's success, and Nintendo's marketing campaign targeting non-gamer consumers.