Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a beach body; the emotional mind wants that Oreo cookie. This tension can doom a change effort but if it is overcome, change can come quickly. The Heaths show how everyday people have united both minds and achieved dramatic results.

" The highly anticipated follow-up to the acclaimed bestseller Start With Why Simon Sinek's mission is to help people wake up every day inspired to go to work and return home every night fulfilled by their work. His first book, Start With Why, offered the essential starting point, explaining the power of focusing on WHY we do what we do, before getting into the details of WHAT and HOW. Start With Why became an instant classic, with a loyal following...

"This book illustrates how community colleges can utilize design thinking to identify and evaluate options for entrepreneurialism and experiment with the internal (strategic, budgetary, organizational) changes necessary to optimize outcomes for stakeholders"--