Catalog Search Results
Author
Publisher
SelectBooks
Pub. Date
[2012]
Language
English
Description
"A successful American entrepreneur offers solutions to the loss of American jobs and manufacturing. To help consumers understand buying choices, he advocates a movement to pass laws to label imports with the percentages of a product's costs of manufacture in the countries of origin and data showing whether trade ratios are balanced and beneficial to the United States"--Provided by publisher.
2) Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2018]
Language
English
Description
You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great...
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